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86 Common Sense Marketing Ideas for Startups
When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn what...
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5 Reasons Why You Need a Content Managed Website
I am often surprised when I meet with a new web design client and they describe the kind of site they want and they make no mention of a content management system CMS. Now to be fair, I understand that...
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5 Deadliest Marketing Sins
Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes? Marketing is a delicate art: Your goal is to influence people’s thinking and choices, but it’s...
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Breakdown of Googles $100 Million Per Day Advertising Revenue
$100 million per day? Thats a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Dont worry — with smart execution, spending some marketing dollars on advertising is...
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Leading Through The Power Of Persuasion
Sweeping people up into an idea is a wonderful experience, and the best leaders use six tools to do that effectively. Charlotte Beers, former CEO of Ogilvy & Mather, reveals compelling ways to get...
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Ten Ways to Become a Thought Leader
There’s a big difference between consumer marketing (the stuff we see every day from Coke, Disney, Ford and other big brands) and business marketing (B2B or business to business). The biggest part of...
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Fostering Customer Relationships with Social Media, One Tweet at a Time
There’s certainly not even a remote bit of controversy in saying that customers are truly the lifeblood that sustains the survival of businesses today. But are you doing everything you can to stay...
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Social Network Advertising: Twitter, Facebook, Google+ or LinkedIn? Lets...
you want to spread your presence around via social networking, you’re probably wondering what’s worth it and what you should throw in the bin. It’s not like you have the exquisite budget of a...
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Social Brands: Lego forces management to sit social media exams
Danish toy giant Lego Group actively encourages all its senior management to sit exams about social media, in an effort to educate them about the importance of communication with customers. via Social...
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